If you’re looking to advertise to golfers in Benbrook and beyond, you may want to think past the back of the scorecard.
One local business recently asked golfers if they actually notice those tiny ads printed on course guides and scorecards at tournaments. The answer? A strong lean toward “not really.”
While golf tournaments offer great exposure, especially through title sponsorships or prize donations, many say the real value comes from the experience, not the printed ads.
Instead, locals offered up real-world advice: target where golfers and other professionals live life off the green. That includes gyms, barbershops, liquor stores, med spas, boutiques, and cigar lounges.
Bulletin boards, counter cards, and casual collabs with local breweries or distilleries could bring stronger engagement than a static ad tucked in a scorecard.
Social media campaigns tied to significant events like the Colonial tournament or college football season also made the list. Think tailgates, pop-ups, and community-based visibility where real relationships can grow.
In short, when it comes to connecting with golfers, it’s less about where they swing and more about where they shop, relax, and socialize. If you’re a small business trying to stretch your dollars, you may want to rethink the fairway and lean into where people stop, look, and listen.
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